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Frequently Asked Questions


Where do you get your pricing? VMR's pricing data is compiled from several different sources. Auction results, our exclusive Value-Track database, actual sale reports from our helpline, government data, and new car inventory levels and incentives are included in our pricing model.

Why do your values differ from the source the dealer uses? VMR compiles actual market data. We have no agenda and publish numbers based on empircal data, not how some guide, organization or dealer thinks they should be. prices.  Ask yourself this: If a dealer is showing you a certain guide, do you think it benefits them, or you?

Why don't most sources publish wholesale numbers? The wholesale price is the market's single most important figure. Price reports that show only trade-in, loan, or retail figures are dancing around the issue. The wholesale number sets the baseline for all parties - buyer and seller. If you are using other sources in addition to VMR's, or even if you are not using us at all, we strongly recommend that you look for market-derived wholesale pricing. It's the only way you can be reasonably sure of the kind of deal you are getting.

Do trim packages listed with trucks include all power accessories? No. Van and truck trim packages have been "decontented" so you do not have to worry about figuring out what was standard and what wasn't for the myriad of trim and equipment packages available. The pricing reflects adjustments for the trim only (chrome, upgraded interior, etc.) -- you still need to go to the Truck Equipment Table. Exceptions, if any, are specifically listed in the Add and Deduct sections.

How much do I add for a "Certified" Used Car or Truck? Manufacturer-backed used car certification programs are one way for you get a little peace of mind when purchasing a used vehicle--but it will cost you. Furthermore, we have heard of countless instances where those "142 checkpoints" aren't really checked at all -- dealers simply slap the label on the car and pay the certification fee to the manufacturer. It's a good idea for you to ask for the checklist and go through a few yourself. CPO (certified pre-owned) programs do add value to a vehicle--mainly for the extended warranty that goes with them. Add $500-$1,000 to VMR values for most cars; $1,500+ for expensive premium models.

The dealer tells me that your prices are national, and that prices are higher in our region. Unlike the United States, in Canada this can often be true. This is due to the vast geographic area Canada encompasses, the relatively low population that is mostly concentrated in a few areas, and the different environmental demands on vehicles in different parts of the country. We do offer a Region Adjustment Table that is accessible from each price page, but consider this as a guide and not absolute. We sometimes see substantial deviations from our averaged values for different models, particularly in remote areas.